When I started my first business, I was compelled to find a good location, so I started a partnership with a friend of mine who I had known for a long time. His main concern was the rent, the marketplace, and of course, the location. The municipality, which we had chosen, had many clients, as there were a lot of working facilities, including:
The marketplace was stable and everybody was happy, however, things started to change and we had to start advertising. We noticed that a lot of new computer stores started to open and that began to affect our sales. We realized that we had to move to a different location, one which had access to at least 1 million citizens. We migrated gradually, to a location that was close to the city, whilst respecting our previous clients, so at the end of the year, we decided to look for a place that had the right infrastructure, and of course, the right space. We contacted many private companies that were able to handle us, and we gave them the measurements of our current location, as well as details regarding our future plans and requirements.
After a month, we got a call and we found the perfect location, with a:
New type of building
The owner was there for us, so the crucial thing was to first relocate our phone number. We then had a chance to redesign our logo and we were thinking (primary myself) of how to get more customers. We offered a new design, free samples (key chains, business cards, etc.) and it worked! We got so many new customers and I was even able to support my family – whilst the previous place was rented to my friend. Now, we had a plan from the start, and we followed that plan, got some savings, a good location and investment – and the business could not go any better.